Hi “Mansome”? New Documentary Highlights Explosion of Men’s Grooming Market
Jason Bateman (Arrested Development) and Will Arnett (30 Rock) have teamed up in a new documentary called “Mansome” which explores the funny world of men’s grooming. But men’s grooming is actually no joke. Major brands are rolling out “for men only” products and creating “dedicated men sections” in their stores to capitalize on this growing market.
Male skincare in particular has become one of the beauty industry’s fastest-growing sectors as more men accept the fact that it’s ok to have a grooming routine. According to market research firm NPD Group, about 1 in 4 men use some sort of facial skin-care product – facial wash, moisturizer, lip balm or eye cream.
Cleansing and moisturizing are an important first step but in our practice we are seeing a growing trend among our male patients for anti-aging solutions – serums, Botox/Dysport, and fillers such as Juvederm/Restylane - to address fine lines and wrinkles. And these patients range in age – younger male professionals looking to get a head start on the aging process to more mature males who want to re-evaluate their grooming habits now that they have started to experience the signs of aging – grey hair, hair loss, and wrinkles.
With summer upon us, it’s a great time to take the plunge. Not sure where to start? Give us a call at 480-788-5621 and one of our team members can walk you through all the options.
And remember Father’s Day is June 17th – a gift certificate is a great option for the husband, father or brother who may need a little motivation to get started. If they need a little extra convincing, send them the below link to the Mansome trailer – it will be sure to entertain.
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